Published July 17, 2026

Homeownership Has Been America's Favorite Investment for 14 Years in a Row - Here Is Why That Matters for You.

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Written by Whitney Perkins

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If someone asked you which investment you trusted most for your long-term financial future, what would you say? Stocks? Gold? A savings account? According to Gallup's annual survey, most Americans would say real estate, and they have been saying it consistently for 14 straight years. Through rising interest rates, market uncertainty, and economic ups and downs, the answer has not changed. That kind of staying power is worth paying attention to.

Why Real Estate Keeps Winning

A home is not just an asset on a balance sheet. It is a place where life happens, and it has a proven track record of building real, lasting wealth over time. As Michelle Egan of JPMorgan Chase explains, owning a home has long been considered one of the most reliable ways to build wealth, noting that a home can appreciate over time, build equity, and serve as a financial resource for generations. That combination of financial growth and personal value is something no stock portfolio can replicate.

Confidence in Buying Is Growing

What makes this year's data particularly encouraging is that people are not just holding onto their long-held belief in real estate. They are feeling better about it than they have in years. According to Bank of America's latest Homebuyer Insights Report, 53% of people now say buying is a better financial decision than renting, the first time buying has taken the lead in that survey since 2023. Nine out of ten people say a home is a valuable investment, up from 79% just the year before, and 94% say homeownership provides stability, up from 83% the prior year.

What This Means for Buyers in Gainesville

Here in Gainesville and across North Central Florida, real estate continues to be a strong long-term play. Our market benefits from the stability that comes with a major university, a robust healthcare sector, and steady population growth, all of which support healthy demand for housing. For buyers who plan to stay in their home for several years, the opportunity to build equity over time remains very much intact.

And as Redfin Principal Economist Sheharyar Bokhari points out, a home is more than a financial asset. It helps people put down roots, build relationships, and create a space that feels uniquely their own. You simply cannot get that from a brokerage account.

If you have been thinking about buying and wondering whether now is the right time, reach out to The Whitney Perkins Team today and let's talk about what your first step looks like.

To learn more about the popularity of real estate as an investment vehicle you can visit this article on Keeping Current Matters. 

 

 

The Whitney Perkins Team at Keller Williams in Gainesville, Florida is ranked in the top 5% of REALTORs® in Alachua County, helping 126 families buy or sell homes last year with more than $34.4 million in sales. We treat our clients like family and focus on doing what is right.

 

Are you looking for a professional who truly listens to your vision for a home, or do you need an expert strategist who knows how to effectively market your property for a top-dollar sale? From Gainesville to the surrounding areas, we provide the responsive, attentive service you deserve, backed by real-world results. Give us a call. We are eager to help you start your next chapter.

 

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